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Briefings Audio Conference
Give 'Em Something to Talk About: 9 Ways to Leverage the Corporate Grapevine
Around 70 % of companies say improving internal communication is their top priority for the next twelve months,
according to the 2008 Global Intranet Benchmarking Survey. In uncertain economic times, managing the rumor mill becomes especially critical.
But many companies are focusing on the wrong aspect of internal communication. They worry about the how—whether to use blogs and wikis vs.
newsletters and meetings—rather than the what.
Organizational consultant and former McDonald's Corporation executive Paul Facella says McDonald's provides a great model for its smart use
of the formal and informal company grapevine, and shares 9 ways your company can leverage this powerful information stream to create a vibrant,
living grapevine where everyone in—and associated with—your company is basically telling the same story, promoting the same values, and working
toward the same objectives.
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Learning Objectives:
- Discuss how to impart your company's story and core values on day one to every employee, and get them reinforcing those messages early, often, and continuously.
- Recognize how to plant positive messages in a group--and encourage them to spread.
- Describe how to strengthen your company's brand and image through frequent storytelling.
- Explore how to use social activities, blogs, and informal conversations to build your company's legacy.
- Understand how to halt a scandal by having an internal communications plan at the ready.
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Continuing Education
This is a CEU presentation. Earn 0.15 CEU credits for attending. For a list of organizations accepting this CEU, please visit http://www.iacet.org/content/accepting-ceus.html. For information on obtaining the CEU click here
This Program has been approved for 1.5 CM Continuing Education Credits. Please visit www.icpm.biz for more information.
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Who Should Attend?
- Managers
- Directors
- Executives
- Supervisors
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Presented By
Paul Facella
Founder & CEO
Inside Management
 Paul Facella is a 34-year veteran of McDonald's Corporation and now founder/CEO of Inside Management
(www.insidemanagement.com), a nationally recognized group of results-oriented senior consultants with expertise in every facet of business
and commerce. His new book is Everything I Know about Business I Learned at McDonald's (November 2008, McGraw-Hill).
Mr. Facella is currently an entrepreneur in a number of business ventures and is eager to help you bring the 7 principles he learned
at McDonald’s to your organization.
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*CD Only: $199.00
*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.
Questions About this AudioConference? Call 1-800-431-7571
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