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Briefings Audio Conference
Maximize Your Marketing Dollars INSTANTLY Using Email Marketing
Email is one of the most effective forms of paid advertising. At about less than a penny per email, it can be an extremely powerful marketing tool – if you know how to go about it the right way.
What are email marketing’s best practices that will maximize every dollar of your marketing budgets? What are the top tips to ensuring your email campaign is executed correctly? When is it time to begin outsourcing your Internet marketing services?
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Learning Objectives:
- Learn primary benefits and most effective uses of email marketing.
- Understand vital email marketing terms.
- Discuss techniques for building highly responsive, opt-in email lists.
- Gain understanding of CAN-SPAM.
- Recognize how to avoid getting 'blacklisted' by the SPAM lists and ISPs (Internet Service Providers).
- Identify the most commonly overlooked email marketing pitfalls.
- Explore how to create highly responsive email campaigns.
- Describe how to integrate an email marketing strategy into your current marketing plan.
- Learn what you need to get started with an email marketing program.
- Examine benefits to outsourcing the management of your email marketing program vs. managing it in-house.
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Continuing Education
This is a CEU presentation. Earn 0.15 CEU credits for attending. For a list of organizations accepting this CEU, please visit http://www.iacet.org/content/accepting-ceus.html. For information on obtaining the CEU click here
This Program has been approved for 1.5 CM Continuing Education Credits. Please visit www.icpm.biz for more information.
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Who Should Attend?
- Executives
- Managers
- Directors
- Supervisors
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Presented By:
Thomas Harpointner
Founder & CEO
AIS Media
Thomas Harpointner is founder and Chief Executive Officer of AIS Media, a leading interactive marketing and web services company based in Atlanta, GA. AIS Media provides digital marketing and consulting services to businesses of all sizes. Drawing on more than 10 years of experience, AIS Media has developed proprietary applications for e-commerce and e-marketing including Excerpo® Storefront and Excerpo® Mail, respectively. AIS Media’s services are available directly and through its global network of certified partners.
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*CD Only - $199
Questions About this AudioConference? Call 1-800-431-7571
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